For Entrepreneurs wanting better Decision-Making Skills…

Make Better Decisions When You Most Need Them

It's now common knowledge that your memory system is dictating every decision you make. The AWARE Program is a unique process to help you to filter every tough decision so you get better results immediately.

Ever feel like a fake or that you are winging it as a business owner? You are not alone. You can immediately improve your success by making better decisions. Using the proprietary AWARE process, you'll be more confident and wiser decisions will come easier to you. Keep reading to find out more.

I came across the solution by accident

image of Ed Ferrigan

In 1995, my mother passed away, and I went into a depression.


This was a major life event catalyst that motivated me to change.


Unfortunately, it sometimes it take a 2 X 4 across the forehead before we get it, right? I don't encourage that strategy.


As we begin our exploration, there are some things to understand about how the unconscious mind works. (I promise you’ll learn a ton and it will be easy to understand)


When you repeat a pattern over-and-over again, it becomes engrained, or what we typically call muscle memory.

Between the ages of 0-7, we rely heavily on muscle memory.


Everything that crosses our path, especially situations that are emotional or scary, gets recorded in this muscle memory system.


The problem with this type of memory, also called implicit memory, is it has no date code or timestamp associated with it.


Why This Matters?


Even though the original event happened many years ago, that caused you to take on a particular coping pattern, when it get's triggered again with something even remotely similar, the brain literally thinks the same event happening again right now. It's almost like the brain is stuck on the "ON" position.


So when someone upsets you, or you are making a challenging decision, you’ll typically default to this muscle memory system. You’ll default to the patterns you learned, maybe even when you were a month old. It all depends on your environment growing up.


All of your current decision-making patterns stem from these early patterns you adopted.


But here is the BIG problem that brings you here today…


Because you are on autopilot with these "muscle memories," the chances are pretty good you are not asking yourself key questions to make the best possible decision when big decisions are being made.


Instead, you are defaulting to the patterns that started a long time ago when possibly your “fear brain” was highly active and cared little about details. We are pretty helpless when we are little, so our fear brain does the best it can unless our caretakers reassure us everything is okay.


As you can probably imagine, people fall on a spectrum between very reactive to not so reactive. The goal is to make conscious choices and build our confidence over time. Fear-based decisions reinforce bad decisions. Some people, I was one of them, have normalized fear-based decision-making and can't understand why they are getting sub-par results. With the AWARE process you will have no doubt if you are operating out of fear or pure choice you can live with.


What made the difference? Why do some people react and others don't?


The primary caretaker.


If the primary caretaker understood what you needed and soothed you, you learned that even when life is scary, you’ll be fine. Over time, that pattern got wired into your nervous system through repetition.


In attachment psychology, we call this type of person a securely attached person.


The securely attached person has a default pattern or belief that assumes everything will work out fine.


Some people, however, are left to fend for themselves. The caretaker didn’t know what you needed to feel safe.

This causes the nervous system high stress. 


...so the brain resorts to fear based coping mechanisms to resolve itself. These type of decisions come from a very different part of the brain that conscious choices do.


These people become insecurely attached because they don’t understand what predictable means.


Insecurely attached people stay stuck in a defensive fear based orientation to life. A common pattern is they will see life as an unsafe and unpredictable place. They will perceive relationships through this lens and they make decisions based on this subconscious fear-based belief system. The hardest part is, the more you've repeated the patterns related to fear, the harder it is for you to see it. You are on auto-pilot using fear-based decision-making and maybe don't even realize it. 


Guess what happens when we filter things through a fear-based lens? You probably guessed right. We shape the experience from a fear perspective rather than an optimistic possibility perspective.


What do you think would happen if the next time you got into conflict with your beloved or your team, and your mind chatter was something like, “I wonder what amazing solution we could come up with here?” 


When I was little, it was dangerous to tell the truth. I felt my life was in danger if I told the truth.


In my first marriage, I remembered lying once to my wife.


When I used the AWARE process, I could easily see why. I went back to her and shared that truth with her.

For a few hours she was great, but later she got furious as my unconscious anticipated. 🤣


Fortunately, by that stage in my understanding of how this new way works, I could allow her to be angry without choosing dysfunctional coping mechanisms to protect myself.


Making good business decisions, is no different. Early in my career I was a computer sales person working for various companies. I was hugely successful but for some reason I kept choosing companies who had a short runway for how long they could sustain being a startup. After a year or two, they would tell me to go find another job as they decided to get out of the business. In time I learned the signals and ask more questions during the interviews. But it took a LOT of work to get to that level of understanding what was happening. I can save you the heartache it causes.


When you use the AWARE principles, you get far better results.


You will learn to make alternative choices moment-by-moment and rewire your response to life.Your unconscious mind stops dictating your responses. Your conscious desires dominate and win out over habituated patterns.


One more thing that is useful to know about the brain is: it likes what is familiar.


An onlooker may look at a pattern in another person and say, “Wow, that’s pretty crazy.”


But to the person who adopted that pattern, it works perfect for what they think is happening.


To them, their response or belief is familiar and predictable, so why change it? (This is where the AWARE program rocks.)


I often hear people groan when they see bad decisions in hindsight that we terribly expensive, only to realize a few months in that they left out information that never had occurred to them.

The AWARE program dismantles the unconscious patterns

Now that you have some background on how the brain-body adopts dysfunctional beliefs and patterns, you can see WHY the AWARE program is so valuable and works so well?


Only when you can tell a pattern is at work and either supporting you or derailing you, you can change it.


Only when you admit that something is not quite right, and take responsibility for modifying it, can you change it.


We have to face our lives squarely if we want to change it.


We have to admit our wonky behavior or thinking if we want to change it.


We have to stop exaggerating when we feel insecure.


We have to stop the excuses when we don't deliver on what we promised or desired.


We have to notice when shame is motivating us so we can reclaim our birthright and drop back in to who we are really meant to be.


Even today, after 25 years, I still see new patterns emerge I could not see before.


Humbling indeed.


But I continue to use the AWARE process to untangle unconscious patterns and commit to my new pattern.

What Is The AWARE program?

The AWARE program is a reliable proprietary process that enables you to see what you are doing to contribute to the negative result that seems to keep repeating itself.


Take ANY issue in your life, run it through the AWARE process, and in time, your unconscious mind will hand you the pattern.


The more you practice, the quicker you’ll see what you are doing to contribute to the negative outcome you are getting.

The hard part is to keep stepping into your commitment once you see the pattern.


It’s VERY easy to slip back into the old pattern until you have re-wired your habit.


Your brain needs to first know and trust that the new way works. You must practice it for it to work.


Today, our society has been trained for fast fixes.


Unfortunately, the brain doesn't work well with quick fixes. It wants reliable patterns to guarantee our survival or it will easily default back into old patterns adopted early in life that are habituated.


After all, when you were little, the original pattern guaranteed your survival.


Let’s look at an example, how we used the AWARE process in a real world situation.


Michelle called for a session, wanting to resolve her relationship issue that was negatively affecting her Physical Therapy practice.


While he regularly promised he would learn more skills, he didn’t. Instead, his tendency was to gas-light her.


He would say things to reverse the issue, act like he was innocent, and try to make it sound like she was actually the problem.


That caused her confusion. She started second guessing herself. Using the AWARE process she could easily see it was a pattern her mother would use with her growing up.


This patterns started a downward spiral that would go on for weeks.


During our session, I asked her to tune into her body (think of your body as the unconscious mind) and to tell me what she was feeling as she thought about her situation.


She reported many things back, but one thing that caught my attention was her stomach pain.


She described two places in her stomach that got my attention.


As we began processing the emotions and pain behind it, we activated to the original state of the experience she had.

In other words, we activated her memory system.


Some background may help here…


When she was first born, she had two hernia’s. The doctors had operated on her without anesthesia. 


Can you imagine?


As we pulled the string on these old memories, we re-processed the emotions as taught in the AWARE program. She cried and screamed her way through the pain that was still stuck in her body. (Most situations are not as traumatic as her's.)


I had her look right at the imagined doctors and tell them her truth regardless of the imagined consequences (from a baby’s perspective, this would be helplessness, and fear of death).


Watching the imagined doctors’ faces made her realize they were not intentionally being mean, but wanted to help her.


Michelle missed this information when the event first happened. Her brain needed this information to find completion and to restore her vitality and sense of agency.


In time, the energy from this preverbal experience was no longer stuck, and she felt a full-bodied sense of relief.


When we circled back to what her boyfriend was doing, she no longer felt anger and the blame-victim energy behind it.


She could now make her request to him from a clear perspective and not tainted by her unresolved past.


She learned she was projecting the shock, helplessness, anger, and fear of abandonment she felt at the doctors for hurting her during the operation at birth.


Michelle learned that her brain literally had transferred that situation onto her boyfriend in an attempt to resolve the original trauma at birth.


Once we re-processed the feelings and moved the stuck emotions through her body so the energy was not stuck, her entire nervous system changed. Her belief system changed as well because we brought in new information.


This is the beauty of the AWARE process. 


It shows you a step-by-step way to identify any place in your life where you are getting less-than-optimal results and a way to “unpack” what may go on unconsciously in you.


Anyone can use it, and with a little practice, you too will quickly process old memories, decide what you want instead and learn to CREATE what you want rather than to be held hostage by memories of the past directing you unconsciously.

What To Do Next?

Over the past few weeks, I expanded the program. 


I created videos for each step of the process.


I explain step-by-step and how to do the practice exercises.


There is a workbook to write what you discover for yourself. You can print out this workbook any time you want help sorting the situation out.


I can assure you with a couple weeks of daily practice, you'll do the process very quickly in your head.


There is also a feedback button for what worked in the video and where you may still be confused.


In time, I will adjust the video lessons to accommodate optimal learning based on your feedback. 


If you are interested in this process that can give you a head-start to change what is going on in your life, click the link below.


If in 30 days you are not completely satisfied, (be sure to give it an honest effort) I will not only refund you, I will allow you to keep the program.


This is an offer only for CHARTER members, after we have vetted the process through the majority of feedback and the bonuses are completed the price will go up.


One more thing...


You are part of the future of this planet. We are in troubling times, as you already know.


We need ways to find peace and resolution to the emotional turbulence.


The more people who follow this process, the smarter and more competent the world will be in solving its current issues that are anchored in a lot of insecure people and energy that is stuck in the body causing poor decisions.


Neuroscientist estimate the average person is on autopilot 85-95% of every decision they make.


Let's not let that be you. 🤗


To join us, click the button below and I will see you in the portal.


Infinite blessings in whatever direction you choose.


Ed Ferrigan 🙏

Click The Link below To Enroll In This Course

(Remember, as this course develops the price will go up.)

What You'll Get

Video Based Lessons For Each Step Of The Process So You Can Learn Faster
Email Based Lessons For Each Step Of The Process So You Get The Needed Reinforcement To Make The Learning Stick
Workbook Template For Working Any Issue Making It Easier To Embody How The Process Works
You Automatically Get Any Additional Future Bonuses
Special Introductory Pricing As a Charter Member
30-Day Money Back Guarantee And You Can Even Keep If You Decide To Refund

What To Expect From Ed's Coaching

Your Questions Answered

Why does AWARE matter so much?
Are the Steps Easy To Learn?
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